La Rinascente 100 Deep View
A generative Image Environment at the Palazzo Reale
As part of an exhibition exploring the design legacy of La Rinascente, the architectural group OMA and agency POMO invited TEM to create an immersive projected environment, formed solely from the thousands of images housed and archived in La Rinascente over the last 100 years.
As well as the creative application, we also developed a custom mapping utility to cover the 360 degree canvas. The experience takes a deep view of the entire design and photography archive over the course of a day, and will run for four months over the summer of 2017 at the Palazzo Reale, Milan.
Development: Eduard Prats Molner
Production: Valtteri Laihanen @ Prettybird